Frequently Asked Questions

Who is this for?

This is for the client who cannot afford friction, the one who navigates everything from global logistics to delicate family dynamics. For those with too much at stake to risk missteps, too much visibility to openly ask for help, and too little time to carry the unseen weight behind the scenes. From your legal team to your stylist to your pilot, we understand the language, anticipate the needs, and seamlessly manage the complexities. No request is too big or too small. We handle it all, by your side — without bureaucracy, without delays, without complications.

What do you actually handle?

Good question because this isn’t typical assistance. Our clients bring us the issues they can’t delegate to anyone else, often the things keeping them up at night: personal, operational, or reputational problems that demand total discretion, fast resolution, and high-level trust.

Let me show you what that actually looks like in practice:

Crisis & Conflict Resolution Example: A client’s adult child is involved in a private dispute that risks hitting the media. We coordinate behind the scenes with legal and PR teams, remove digital traces, handle internal communications, and quietly defuse the situation, all without headlines or disruption.

Private Personal Assistance Example: A client has last-minute changes to their international travel, needs a trusted aide on the ground in Dubai within 24 hours, and has several sensitive items requiring secure handover. We deploy, adapt, and handle all logistics directly, no briefings, no waiting.

Lifestyle Oversight Example: A client has a private wellness retreat coming up. We coordinate the entire schedule from nutrition and trainers to aesthetic styling and spa prep across multiple cities and service providers, tailored to their exact preferences. We’ve also curated high-profile events where everything from menus to guest flow was managed with invisible excellence.

Asset & Property Liaison Example: A client’s second home is being renovated overseas. We liaise with local contractors, oversee staff transitions, and ensure security protocols are upheld, all while coordinating secure delivery of high-value art and vehicles across borders. In another case, we facilitated the sale of a yacht without involving the client until the final signature.

Operational Representation Example: A client couldn’t attend an intimate investor dinner in Paris. We attended as their proxy, briefed, polished, and discreet, ensuring their presence was still felt without being physically there. We have also sat in on sensitive internal meetings to maintain presence while a principal handled private health matters.

Company Continuity & Delegation Example: A founder taking a 3-week digital detox didn’t want their boutique brand to lose momentum. We managed internal comms, handled client-facing updates, and made sure their personal brand stayed intact. We’ve also stepped in when a public figure was dealing with grief, ensuring all outward-facing responsibilities were quietly covered without needing to explain their absence.

No matter the complexity or delicacy, we act quickly, solve silently, and leave no footprint. With us, there are no call centers, no delays, no scripts — only loyalty, trust, and complete confidentiality.

How is this different from a PA or concierge?

Unlike personal assistant agencies or concierge services, we operate at a higher level with strategic oversight, direct deployment, and absolute discretion. Our work combines high-trust assistance, logistical command, and complex problem-solving. We manage crises, navigate complexity, and oversee entire personal infrastructures.

This is not lifestyle fluff or administrative support — this is personal command, continuity, and trusted execution.

While other firms close for holidays and after 5:00 p.m., we remain fully engaged. The lives of our UHNW clients are never on hold — and neither are we.

What is the difference between Private Membership Access and Private Membership?

Private Membership Access secures your position, provides priority access, and allows you to deploy services as needed, with all services billed separately.

Private Membership offers a fully comprehensive service under a single annual fee. Private Membership Access is required to become a Private Member and ensures your place within our strictly limited membership.

Private Membership includes all services, in-person and remote support year round, delivered globally, with all travel and accommodation for your dedicated Executive Assistant included. Membership is limited to five private clients at any given time to ensure continuity, discretion, and immediate access.

Do I have to go through a referral?

Yes. Executive-Assistant is an invitation-only service. We accept new clients exclusively through trusted professionals such as legal counsel, wealth advisers, or family office principals.

Where do you operate?

Wherever required. London-based, globally mobile — by ground, air, or sea. Immediate deployment is available under Full Private Membership.